Meet Phil

I’m the Founder and joint Managing Partner of Fluid and, I'm incredibly proud of our team and the brilliant business Fluid has become. I’m usually found in the Brand & Creative team, although I have the unusual and exciting task of blending creative inspiration with managing clients and running the business with Ed. We tend to act as guides for ideas, bringing the right people together to create great work, shaping an environment where creative work can thrive. As the world and life evolves, my role is to ensure we maintain our positive culture and uphold the values on which the business continues to flourish and to make sure our team and our clients enjoy their everyday.

Team: Strategy & Creative
Joined: 2003


I’m passionate about creating the best environment for people to thrive and enjoy life at Fluid, nothing beats the feeling of watching people grow and develop. I still get a huge buzz from creating something from scratch, watching it come to life and seeing the impact our ideas have on the people and organisations we work with. Outside of work, I’m a big family guy, I love spending time with my wife and children, playing and watching football or going to the gym, drinking nice wine (or beer or single malt whisky!) and food.


Ooof, there have been a few proud achievements since 2003, as the business evolves, rewards come in different forms. I think my proudest achievement has to be the longevity of our partner relationships. Two in particular, we've worked with Inspired Villages (in one form or another) since 2004, and Barchester Healthcare since 2005. We still enjoy a wonderful relationship to this day. Other than that, I’m genuinely proud of our talented and creative team.


My weekends tend to be taken up with kids activities, so I’ve kinda forgotten what my ideal weekend looks like. If I’m not travelling around the country with my son's footy team, I’m coaching my daughter's team or walking our two dogs. In my free time, I’ll be watching my beloved Derby County, out with friends, or enjoying a family night in with a film.

Fluid in three words

Creative. Friendly. Ambitious.

Proud project and latest news.

Inspired Villages Cover
Welcoming the best years of your life with Inspired Villages
Mental health awareness week 2024
Last week, we marked Mental Health Awareness Week with a series of activities to improve workplace wellbeing. Fluid's own mental health champions led the charge to provide support and open conversations. Check out what we got up to...

Strategy & Creative

A good business without a strong brand is hopelessly and needlessly limited. Our Strategy & Creative team is here to unlock those limitations.

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Design & Artwork
Strategy & Creative
Websites & Systems
Websites & Systems
Strategy & Creative

If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.