Meet Dan

I am a Partner at Fluid and also our Art Director. My background is in creative brand and advertising but for the past few years my focus has been on Fluid’s Image & Motion team output. I lead on ensuring our clients’ brands are represented well visually across all digital and traditional platforms while supporting their increasing need for animation, photography and film.

Team: Strategy & Creative
Joined: 2006

Passion

I love the growing challenges and opportunities that platforms like TikTok create for our clients. Delivering compelling brand messages in continually decreasing amounts of time to an ever-increasing scroll-thirsty audience is a task I'll never tire of. Out of work, the restrictions of the past few years have highlighted just how much I’ve missed travelling.

Achievement

Proudest moment is hard to pin down, there’s been many over the years. More broadly it’s being part of the agency growing from four when I joined to 50 at the time of writing. It’s been a huge shift both internally and in terms of our client-base but the values that existed at the start are still ever present today. Watching that continue through our newer team-members as they exuberate the same values is something I’m immensely proud to be part of.

Weekend

My ideal weekend would usually revolve around spending time with family and friends. I do quite a lot of sport, none of it particularly well but I’m also likely to be found playing Tennis or Football. Failing that I’ll be reading. Typically I’ll have at least two books on the go.

Fluid in three words

Creative. Caring. Positive.

Proud project and latest news.

The Cambridge
Stretching the boundaries of financial branding with The Cambridge
Strategy and Creative team members
Our Strategy & Creative team exists to breathe life into brands and businesses. Built with strategists, creatives and copywriters at the team's core, we work closely with business owners and marketing teams ensure their brand is fine-tuned to deliver the impact and results they crave. Here's Shane to tell exactly what this team is all about...

Strategy & Creative

A good business without a strong brand is hopelessly and needlessly limited. Our Strategy & Creative team is here to unlock those limitations.

Say hello to more of the Fluid team.

Strategy & Creative
Design & Artwork
Websites & Systems
Search & Social
Websites & Systems

If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.

Careers