Meet Dan

I am a Partner at Fluid and also our Art Director. My background is in creative brand and advertising but for the past few years my focus has been on Fluid’s Image & Motion team output. I lead on ensuring our clients’ brands are represented well visually across all digital and traditional platforms while supporting their increasing need for animation, photography and film.

Team: Strategy & Creative
Joined: 2006

Passion

I love the growing challenges and opportunities that platforms like TikTok create for our clients. Delivering compelling brand messages in continually decreasing amounts of time to an ever-increasing scroll-thirsty audience is a task I'll never tire of. Out of work, the restrictions of the past few years have highlighted just how much I’ve missed travelling.

Achievement

Proudest moment is hard to pin down, there’s been many over the years. More broadly it’s being part of the agency growing from four when I joined to 50 at the time of writing. It’s been a huge shift both internally and in terms of our client-base but the values that existed at the start are still ever present today. Watching that continue through our newer team-members as they exuberate the same values is something I’m immensely proud to be part of.

Weekend

My ideal weekend would usually revolve around spending time with family and friends. I do quite a lot of sport, none of it particularly well but I’m also likely to be found playing Tennis or Football. Failing that I’ll be reading. Typically I’ll have at least two books on the go.

Fluid in three words

Creative. Caring. Positive.

Proud project and latest news.

Stretching the boundaries of financial branding with The Cambridge

See case study

All hail King Ben

This year, we've crowned Ben B as the Fluid culture champion of the year (that's the Culture King, to me and you). Find out why Ben was chosen for the honour...