Meet Dan

I am a Partner at Fluid and also our Art Director. My background is in creative brand and advertising but for the past few years my focus has been on Fluid’s Image & Motion team output. I lead on ensuring our clients’ brands are represented well visually across all digital and traditional platforms while supporting their increasing need for animation, photography and film.

Team: Strategy & Creative
Joined: 2006


I love the growing challenges and opportunities that platforms like TikTok create for our clients. Delivering compelling brand messages in continually decreasing amounts of time to an ever-increasing scroll-thirsty audience is a task I'll never tire of. Out of work, the restrictions of the past few years have highlighted just how much I’ve missed travelling.


Proudest moment is hard to pin down, there’s been many over the years. More broadly it’s being part of the agency growing from four when I joined to 50 at the time of writing. It’s been a huge shift both internally and in terms of our client-base but the values that existed at the start are still ever present today. Watching that continue through our newer team-members as they exuberate the same values is something I’m immensely proud to be part of.


My ideal weekend would usually revolve around spending time with family and friends. I do quite a lot of sport, none of it particularly well but I’m also likely to be found playing Tennis or Football. Failing that I’ll be reading. Typically I’ll have at least two books on the go.

Fluid in three words

Creative. Caring. Positive.

Proud project and latest news.

The Cambridge
Stretching the boundaries of financial branding with The Cambridge
Mental health awareness week 2024
Last week, we marked Mental Health Awareness Week with a series of activities to improve workplace wellbeing. Fluid's own mental health champions led the charge to provide support and open conversations. Check out what we got up to...

Strategy & Creative

A good business without a strong brand is hopelessly and needlessly limited. Our Strategy & Creative team is here to unlock those limitations.

Say hello to more of the Fluid team.

Websites & Systems
Production & Visualisation
Search & Social
Production & Visualisation
Strategy & Creative

If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.