Meet Michelle

I'm a Digital Designer within Fluid's Websites & Systems team. My broad role involves thinking about user personas and journeys at planning stages of digital projects, through to creating visuals focused around user experience. I'm also Fluid's head of people and culture, communicating our values and welcoming new team members.

Team: Websites & Systems
Joined: 2017


My greatest passion at work is helping people achieve success. For clients, it's knowing the projects we work on together are having a positive impact on their business and customers. For our team, it's being able to support someone to help them fulfil their potential. Outside of work, I love going to the football or escaping off on holiday.


There have been many proud moments for me during my time at Fluid. I've learned new skills that have helped to win new client work, build successful partnerships and improve my confidence. Being trusted to be a custodian of Fluid's culture and values and to ensure the wellbeing of our team is also something I have great pride in.


My ideal weekend would involve a lie-in followed by a cooked breakfast, a trip to see my football team win, drinks in the pub with friends and some time with my family. If I can sneak a day out somewhere new, that would be nice too! Oh, and some catch up TV with a bag of chocolate. I'm quite easy to please.

Fluid in three words

Creative. Ambitious. Together.

Proud project and latest news.

Energising community energy with Younity
Fluid's client impact and culture champions for April
Each month we celebrate a client impact champion – someone who has knocked it out of the park for a client, as well as a culture champion – someone who lives a breathes the Fluid values and helps make Fluid the place it is. This month, Ellie and Martin were given the honour.

Websites & Systems

A website can be the lifeblood of any business. Driving sales. Building awareness. Our Websites and Systems team delivers all these things and more.

Say hello to more of the Fluid team.

Strategy & Creative
Production & Visualisation
Websites & Systems
Design & Artwork
Websites & Systems

If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.