Creating the global launch campaign for RESCUE Gummies

A new product for a global market leader

It’s almost a century since Dr Edward Bach developed the system of flower-based essences that would become known worldwide under the name RESCUE Remedy. 90-years later, RESCUE approached Fluid to develop the global creative strategy that would launch their new Gummies range, announcing one of the most exciting product launches in the brand’s recent history. Let’s hope Dr Bach would approve.


Tone of voiceCreative campaignsCopywritingGraphic designArtworkingAnimationSocial media advertisingEmail marketingDigital advertisingProject management
RESCU Gummies brand image

A campaign identity that speaks volumes

With Gummies to support both balanced days and peaceful nights, we needed a campaign identity that could convey a message that transcends any country, culture or language. An image that speaks volumes - with or without words. And so the world welcomed Fluid’s ‘toggle’ concept. A fresh brand look and feel for RESCUE, and a campaign identity that placed the gummy at the heart of the message. Switch on. Switch off. It’s as simple as that.

RESCUE Gummies script
RESCUE Gummies video storyboard

A seamless full-service creative partnership

From the creative strategy and campaign identity throughout all copywriting, CGI, advertising and motion graphics, the end-to-end campaign was delivered seamlessly across Fluid’s six teams. The global consumer campaign spanned social and digital advertising, influencer marketing, programmatic advertising, email marketing, in-store POS and much more, and was followed by a more focused trade campaign targeting appropriate retail outlets.

RESCUE Gummies day visual
RESCUE Gummies night visual
RESCUE Gummies day print advert
RESCUE Gummies night print advert

The team at Fluid are a pleasure to work with and deliver some really strong results.

Each person I have worked with has been friendly, knowledgeable and really creative. They have handled the complexities that come with different asset requirements across a number of markets around the world with ease and due to their performance we have expanded our partnership further for 2023.

– Julia Cameron-Wallace, RESCUE campaign lead

< >
Rescue Remedy Case Study
Sleeping together with the nation's number one