A new era for an industry leader
Liniar is a long-standing industry leader in uPVC window and door systems, with a pioneering reputation across UK manufacturing. Established in 1974, and defined by their ethos of ‘doing the right thing’, Liniar’s continued success is built on a commitment to people, investment and innovation. When their continued expansion and evolution led them to embark on a journey of digital transformation, they entrusted Fluid’s five teams as partners for every step of the way.
Disciplines
UX & digital designWebsite developmentSystems integrationVideo & photographyCGIProject managementAn interactive product portfolio
Liniar’s desire for a dynamic and interactive digital presence created the opportunity to reimagine their product presentation through three-dimensional CGI. Their innovations elevate window and door design, so we presented their products as works of art, gracefully contrasted against moody backgrounds, and presented on a pedestal, complete with Liniar’s iconic green glow.
Industry-leading digital performance
Fluid’s development stack of Drupal and Next.JS, decoupled through a headless architecture delivered the expected industry-leading performance scores. The benefits combined simple and empowered content management for the client, with a future-proof framework that would deliver lasting value across both search engine visibility and customer experience. The proof in the pudding? A pre-launch performance score of 97% from Google Core Web Vitals placed the new Liniar website as the new benchmark for the sector.
Empowering through stand-out functionality
Every step of the user journey is designed to engage and inspire the customer, empowering them to make the right selection, standardised or customised, before introducing them to Liniar’s approved network of fabricators and installers. From product visualisation to performance comparison tools, this increasingly conscious buying decision is met with an abundance of information and inspiration, from aesthetic impact to thermal efficiencies.
Inspiring the imagination
A suite of photo-real virtual spaces displayed Liniar's portfolio of products across a range of settings, architectural styles and interior designs, presenting the user with the visual inspiration to de-risk their decision-making.
Simpler decision-making
Fenestration is filled with technical terms that can cause confusion for customers. Liniar's commitment to clarity and transparency led to the creation of supporting tool-tips to offer additional explanation around any terms or ratings that might represent a barrier to understanding.
Resources at the ready
Liniar's 'vault' is a vast library of resources and information sheets for every product and application imaginable. Hosted as part of the client's internal ASP.net systems, the customer-facing website had to integrate seamlessly to surface the most relevant resources as part of a user-friendly search-and-filter function.
Pioneering stronger partnerships
Liniar's industry-leading network of fabricators and installers are united in their shared commitment to quality of product and service. Far from separating these critical partners from the brand experience, Liniar's open ethos used their new website as a platform to showcase and connect their fabricators and installers to engaged, enquiry-ready customers.
Celebrating half a century
The website launch coincided with Liniar's fiftieth anniversary, presenting the perfect opportunity to celebrate the brand's history and heritage through an interactive parrallax timeline. Designed to lead the reader through Liniar's story, the animated feature highlighted key moments and milestones, from acquisitions and site openings to launches of industry-defining product innovations.
Exactly the kind of partners any agency would want.
A local business. A like-minded team. And a real passion for their brand. From day one, Liniar were a pleasure to work with... exactly the kind of partners any agency would want from such a challenging and ambitious build.
– Georgia Vicars, Head of Project Management
