Introducing Coco - the cheeky face of coach travel
Coach Hire Comparison

Celebrating ten years

In 2010 husband and wife team James and Laura Stokes created Coach Hire Comparison; a price comparison platform that’s dedicated to promoting and supporting the UK’s coach industry. Ten years later the brand has established itself an industry leader, becoming the lifeblood of its members by promoting independent coach travel to countless customers across the UK.


UX & digital designWebsite developmentSystems integrationBrand identityTone of voiceCreative campaignsAnimationSocial media managementSearch engine optimisationContent marketingEmail marketing
CHC logo evolution
CHC logo evolution

Engaging and energising

Despite the pioneering ideas behind the business, the Coach Hire Comparison brand needed a new lease of life. Together with James and Laura, we saw a hugely exciting opportunity. Not just to refresh the brand. But to reinvent it; creating an identity that would engage and energise the UK’s coach hire community along with thousands of travellers. And that’s when Coco came into the world.

CHC brand fonts

Digital transformation

We adopted the existing price comparison website in early 2020, and immediately agreed a battle plan to introduce phased improvements to the aesthetics, visibility and performance. The visual refresh was further enhanced with improvements to the on-site user experience, along with a streamlined booking process. Our SEO efforts have also reaped early reward, with prominent positions secured in Google’s rich snippets.

CHC Coco sketches
CHC Coco
CHC Coco
CHC Coco
CHC business cards
CHC folder

Made for social

Coco is made for social. Literally. And our integrated Facebook-first approach has helped the brand to reach new audiences across the UK and beyond. The 4,000% increase in social engagement isn’t just boosting business for Coach Hire Comparison and their members – it’s providing a much-needed stimulus for UK tourism too.

CHC email
CHC email

More than an awards ceremony

Coach Hire Comparison’s founders James and Laura had always imagined their platform being a benchmark for excellence in the coach hire industry. So when the brand reached new levels of influence across the sector, it felt right to take the first step in making their vision a reality. And that’s when the Beyond Awards were born, celebrating the champions of coach travel, and the individuals and operations that go above and beyond every single day.

CHC Beyond Awards
CHC Beyond Awards

From Birmingham to Barnstaple

When Coco started debuting across the vehicle liveries of independent coach operators up and down the country, we made sure we were there to record his new-found fame. Dan and Bec’s roaming photoshoot across the West Midlands was the first to capture the Coach Hire Comparison brand as it became embraced by member operators. From Birmingham to Barnstaple and far, far beyond.

James & Laura Stokes

The ideas put forward to excel our business have far exceeded our expectations.

We can't wait to move onto other projects with them… because we know they will always enhance what we already have. To us, they aren't just an agency, they are a big part of our team.

- James Stokes, Founder, Coach Hire Comparison

Energising community energy with Younity