Supporting global innovation with Azelis
Azelis case study
Marina Kaptein

Loyal, creative and incredibly supportive.

In all our time working together, they have been nothing but loyal, creative and incredibly supportive. They are not only fantastic, dedicated professionals but also a bunch of really good, caring people who are a treasure to work with.

– Marina Kaptein, Azelis

Touching the lives of people everywhere

You might not know of Azelis, but they’re with you every single day. They’re in the cosmetics you use. The paint on your walls. The ingredients in your food. The medicine in your cabinet. They’re one of the world’s leading innovation service providers, touching the lives of people everywhere. We couldn’t be prouder to protect their brand and partner their team through continued growth and evolution.


Brand identityTone of voiceCreative campaignsStrategic consultingGraphic designArtworkingPrint managementTemplate designVideo & photographyAnimation

Trusted as an extension of the team

Born from a partnership that spans over a decade, we’ve been working with Azelis to guide and protect their brand since 2017. Trusted as an extension of their in-house marketing team, our support continues to span everything from strategic positioning, to brand development, exhibition design, social media training, literature design along with video, photography, animation and much more. A successful IPO, a refreshed organisational identity and a 20th anniversary are just some of the pivotal projects in our recent relationship.

Azelis brand icons

Platinum pioneers in sustainability

A sustainable mission sits at the very heart of Azelis, with their ambitions and influence growing year on year. It’s a commitment that’s been recognised with all manner of international awards, consecutive EcoVadis Platinum ratings, and is reflected in an in-depth annual sustainability update that provides a transparent and meaningful benchmark against every single KPI.

Azelis exhibition

Diverse. Dynamic. And different every day.

Like any ambitious international organisation, Azelis is diverse and dynamic in its needs. That’s why they draw on the differing skills of Fluid’s six teams, safe in the knowledge that they’re working with people that understand their business, take pride in their brand, and care about the challenges they’re facing - both as an organisation and as a team.

Azelis photography
Azelis photography
Azelis photography
Winning customers (and awards) with Scarsdale Vets