What goes into designing CGI characters?

By Maisie Parkinson
February 2024
SDL Property Auctions CGI characters

From concept to creation, building characters is a complex business.

Maisie, one of our resident CGI artists in the Product & Visualisation team, worked closely with our Strategy & Creative team to bring the vision for SDL Property Auctions brand identity to life. 

Watch the video below to see how Maisie and the team modelled and rigged a cast of characters that have become integral to SDL Property Auction's brand identity and award-winning marketing activities.

Maisie talks through the character building process