A hat-trick of nominations

By Anneliese Shieff
October 2023
andy SDL Mascot

SDL Property Auctions has received a hat-trick of nominations in the upcoming Negotiator Awards 2023.

In addition to Residential Auction Service of the Year and Rising Star of the Year, they’ve also been recognised in the Marketing Campaign of the Year category.
You may have seen the case study we unveiled recently, showcasing our creative and strategic partnership with SDL Property Auctions.
We worked with the team at SDL Property Auctions to take their brand to the next level – revitalising the brand purpose, establishing a purposeful but playful tone of voice, and infusing the brand messaging with disarming-yet-simple calls to action, designed to stamp out industry stereotypes and bring positivity and pride to their marketing activities.

SDL image grid

An exciting new visual identity, featuring a cast of quirky CGI characters, brought it all together – ready to be deployed across targeted marketing, integrated campaigns, out of home, paid social, SEO and digital PR.
Anneliese, lead creative on the SDL Property Auctions rebrand, says “It’s an incredible achievement for SDL Property Auctions to receive not one, not two, but three nominations for this industry-revered awards event. And always a proud moment to see our work out in the wild, turning heads and elevating our clients’ activities.”
We’ll be cheering the SDL Property Auctions team on in November, when the winners are announced.