Behind the brand: Igniting a new era for GardX

GardX 3D X in a dealership

GardX is the automotive industry’s only integrated partner for vehicle protection, insurance solutions and digital evolution. But it was the industry’s best-kept secret.

After 20-years of fast-paced growth, GardX knew it needed to refocus its brand strategy and ignite a new era.

The brand was rebuilt from the ground up – realigning the brand into three pillars to differentiate GardX’s vehicle protection, insurance and digital propositions, all operating under the Group umbrella. 

From brand manifesto and brand values, through to a complete refresh of the visual identity – Fluid helped GardX craft a brand that could operate on a global level, and adapt and evolve as fast as GardX does.

Ed and Carrie talk through the process in the video below...