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The sweeping views. The breathtaking heights. The elusive shots. These are exciting times. With innovations in video production pushing the limits and achieving spectacular footage – the popularity of drones is increasing, and it's so easy to see why.

I’ve learnt a lot over the past 8 months at Fluid. My first ‘proper job’ brought some challenges – those 3.30pm finishes feel a long way away now.

If you’re a client or friend of Fluid, then our boardroom is your boardroom. So if you’re after some fresh surroundings or a Midlands meeting space, please just let us know. The coffee’s on us.

It’s been lovely to welcome four fresh faces to the Fluid team over recent months. Stu co-founded Bustler Market, Liam drinks gin with coke, Bec loves photography and Steve makes zombie movies.

It’s funny how nudity can make you think about work - even though it definitely shouldn’t. Particularly marketing. Or more specifically - cross-culture marketing.

Through clenched teeth we’re resisting any ‘out of this world’ or ‘reaching for stars’ pun opportunities to say that we’re extremely proud of our digital and social team… and their recent campaign that blended space travel with social live streaming and virtual reality. You can read the press release below.

We all know the moment. You’re in the pub. You ask the bar man for a coke. “Sorry, it’s Pepsi. Is that ok?” For some, it’s a dealbreaker. Ask anyone. On the Coca Cola vs Pepsi debate, we all have a favourite. Even if we don’t throw a strop and tell the bar man to leave it, we begrudging sip our Pepsi while wishing it was Coca Cola instead.

It’s been a milestone year for Fluid. We’ve expanded our team, welcomed a new director and celebrated reaching our 15 year anniversary. And to top it all off, we spent three months working hard to create a fantastic new website to share our latest work too.

After months in the making, we’re extremely proud to have launched our new brand video for our friends and partners at Azelis. Watch the video to see how their innovations influence and inspire our lives every day.

Hang on. There’s an elephant in the room. An agency writing a piece about agency vs in-house. Surely we all know how that ends? Well I’ve spent my time working in both environments, so feel I can offer an objective perspective on the matter.

We’re thrilled to report that our unique and ever-evolving brand for the Union of Students at University of Derby has been credited for a soar in its rankings this year, after the Union achieved a top 50 position in the WhatUni Student Choice table.

Following the invention of traditional barcodes in the mid 70s, there was an almost instant demand to develop a 2D barcode that would be quicker, more flexible and something that people would actually want to scan.

This month saw us scoop a national award for our ‘pet-specting’ campaign that was developed with and for our friends at Scarsdale. Read below for the full press release!

When I first heard about this work experience opportunity, I expected a very strict and challenging environment to work in, boy was I wrong.

After being appointed in December 2018, an exclusive event in February revealed the first glimpse of our new branding for Tingdene Homes, one of the UK’s leading manufacturers of holiday lodges and park homes.

You want to be appearing on the first page of Google and you want to get there quickly; doesn’t everyone?

In case you missed the recent press release, we’re delighted to welcome Colin to the team as Digital Director.

Instagram. We all utilise it in different ways. Whether that be to share a memory, document an event or even promote a product.

Fifteen years, three different eras and six lessons learned along the way. Phil reflects on his first fifteen years since founding Fluid in January 2004, from a windowless basement to a world heritage site.

We met Simon in 2014. In Buxton. Over a cup of tea. I think there was cake too. Over the years he’s been a client, a referrer, a counsellor (unwittingly) and a mentor. And we’re proud to say that he and the team at HURST are soon to be partners too.